Skullcandy & bose
OVERVIEW
When designing the Method 360 Wireless Earbuds, Skullcandy set out to accomplish a new level of product excellence and knew that partnering with Bose - a household name and undisputed leader in the audio industry - would help raise the bar. By embedding Bose's premium internal sound technology into Skullcandy's youthful, colorful, and hip external hardware, the Method 360 promised to bring the best of two worlds into one package, proving that these two companies are not antagonistic competitors but rather symbiotic entities with different complementary strengths.
The release of the Method 360 marked the first ever collaboration between Skullcandy and Bose. To celebrate Skullcandy's largest partnership to date, we knew we had to craft and execute an equally large creative concept. One that was truly unique and ambitious. One that went against the grain of traditional video marketing and was bound to stand out and turn heads.
Skullcandy & bose
OVERVIEW
When designing the Method 360 Wireless Earbuds, Skullcandy set out to accomplish a new level of product excellence and knew that partnering with Bose - a household name and undisputed leader in the audio industry - would help raise the bar. By embedding Bose's premium internal sound technology into Skullcandy's youthful, colorful, and hip external hardware, the Method 360 promised to bring the best of two worlds into one package, proving that these two companies are not antagonistic competitors but rather symbiotic entities with different complementary strengths.
The release of the Method 360 marked the first ever collaboration between Skullcandy and Bose. To celebrate Skullcandy's largest partnership to date, we knew we had to craft and execute an equally large creative concept. One that was truly unique and ambitious. One that went against the grain of traditional video marketing and was bound to stand out and turn heads.
Approach
Instill fun and innovative thinking to serve untraditional marketing strategies
Untraditional storytelling requires untraditional thinking. It was imperative that we think outside the box during all stages of the production process. Our task was to craft and shoot a satirical heist film featuring Tony Hawk, a goofy alien-like mascot with a head resembling Skullcandy’s iconic logo (an exciting first for the Skullcandy brand), a quirky crew of heist specialists, intricate sets, complex stunts, and more. Keeping the fun factor alive was a top priority for us throughout the entire process, as was seeking creative solutions to complicated problems.
Epic trailer
An eccentric, bold, unique, comedic, narrative driven, multi-faceted, marketing story celebrating Skullcandy and Bose’s exciting new partnership. Blending innovative storytelling with both vintage and modern aesthetics, this film positions the Method 360 Wireless Earbuds firmly at the top of new headphone technology while also pushing the boundaries of modern marketing with an avant-garde narrative approach.
Paid media ads
In addition to the long-form video, we also developed short-form, attention-grabbing content tailored for social platforms, featuring high-quality, studio-level and environment-level CGI that consistently highlighted the product and its core benefits.
Visual Language
From lifestyle-driven product imagery to dynamic action visuals, we crafted a unified visual system that translated seamlessly across digital, social, retail, and out-of-home event placements.
Rise to the Challenge:
Effectively collaborate with internal creatives and execute under pressure
We worked alongside Skullcandy and Bose to both optimize the creative vision and synthesize it into an executable format that could be accomplished within a tight deadline and a constrained budget. The stakes were high and so was the pressure to perform.
Alongside Skullcandy’s extensive and talented team of writers, we at WolfPak worked hard to refine and push the concept forward. The script went through many hands and many revisions. A healthy amount of debate influenced the creative process, not just amongst the internal team but also between us and our client. Ultimately, our collaborative dexterity and tireless work paid off, and both the creative team and client leads left the drawing board excited.
Long Form Hero Film
Between eye-catching action, side-splitting comedy, a rock-solid cast, and precise editing, this project proudly declares Skullcandy as the brand for those looking for something different, those looking to stand out, those looking for premium quality without breaking the bank - all while inviting a household name to join in on Skullcandy’s thrilling and fun-filled world.
Full-Scale Rollout Activation
The campaign extended beyond visuals into a full-scale brand activation, integrating Skullcandy's top ambassadors, social channels, endemic media, and key retail partners for maximum reach in the core Skullcandy community. Within our messaging, every touchpoint reinforced the Premium Sound for the People tag-line—cementing Skullcandy's position at the forefront of innovation at an accessible price.
Full-Scale Rollout Activation
The campaign extended beyond visuals into a full-scale brand activation, integrating Skullcandy's top ambassadors, social channels, endemic media, and key retail partners for maximum reach in the core Skullcandy community. Within our messaging, every touchpoint reinforced the Premium Sound for the People tag-line—cementing Skullcandy's position at the forefront of innovation at an accessible price.
